Wine Program Optimization · California
The profit
hiding in
your wine list
A performance-driven advisory firm delivering expert diagnostics, data-backed implementation, and measurable growth — led by award-winning Master of Wine expertise and a strategic advisory team built for results.
Credentialed.
Operational.
Profit-focused.
Port & Stilton Wine Advisory unites Master of Wine authority with advanced operational systems and technical execution.
Lindsay brings the MW credential, twenty years of wine education and program development, and an award-winning palate trained at the highest level. Hayes brings the analytical framework of enterprise business strategy, direct experience as a restaurant investor, extensive global travel and Michelin star dining expertise and the client-side perspective of someone who has sat at thousands of tables as a guest.
Together, they see the wine program as what it actually is: a profit center with measurable inputs, manageable variables, and a clear return on investment when built and managed with intention.
Five disciplines.
One integrated
methodology.
Most consultants revise wine lists. We build wine programs that perform. Our methodology integrates program engineering, guest psychology, POS data intelligence, and team alignment into a unified growth strategy — with pricing structured around the results you actually see.
Mystery shopper visit from a certified MW, 3–6 months of POS analysis, and a 0–100 scorecard with letter grades across every dimension of your wine program.
Learn more →Menu architecture, BTG program design, pricing psychology, and label copy — engineered to increase average check and reduce cognitive load for the guest.
Learn more →Customized training for FOH teams — upselling techniques, pairing fluency, BTG storytelling — designed to change behavior, not just impart knowledge.
Learn more →Monthly retainer with performance commission. We implement the changes the diagnostic reveals, track results via your POS, and earn based on your profit.
Learn more →Scalable audit and implementation across restaurant groups — consistent scorecard methodology, training systems, and wine list architecture for entire portfolios.
Learn more →Multi-outlet wine program strategy for hotels and resorts — bar, restaurant, room service, and banquet coordination with cohesive list architecture and margin targets.
Learn more →“Wine is not a line item. It is a profit centerwaiting to be unlocked.”
Port & Stilton Wine Advisory
Our philosophy is simple: the gap between what your wine program earns and what it could earn is measurable, closeable, and worth far more than the cost of closing it. We tie our fees to your improvement — so when you win, we win.
Every recommendation is rooted in your POS data, not industry averages or generic best practices.
We don't audit and disappear. We stay until the numbers move, then we share in the upside.
We accept no distributor commissions. Our recommendations serve your program, not our pocket.
See exactly
where your
profit leaks.
Our 0–100 scorecard grades every dimension of your wine program — from list architecture and pricing to staff execution and BTG pour yield. Most restaurants score between 45 and 65. The gap between your score and 85 is measurable in dollars per month.
The proof is in
the P&L.
"Your reporting was so compelling that the request was made for you to do a report on another restaurant in their restaurant group."
"They delivered strategic clarity and a sophisticated roadmap for growth. We are implementing their recommendations to elevate staff training, optimize our wine list for stronger sales performance, and align inventory more intelligently with demand. The foundation they've built is already reshaping our program."
Diagnostic. Implement.
Optimize. Repeat.
30-minute conversation to understand your program, pain points, and goals. No charge, no pitch — just a diagnosis.
Mystery shopper visit, POS data analysis, and full scorecard delivered within 3 weeks. Starting at $2,500.
Monthly retainer plus performance commission on incremental profit. We implement; you measure; we share the upside.
After 6 months, transition to an ongoing advisory relationship — lower base, sustained results, quarterly re-scoring.
Ready to Find the Profit?
Let's see what your
wine program is worth.
Most engagements pay for themselves in 60 days. The diagnostic is the lowest-risk investment you'll make in your restaurant this year.