What We Do
Six services.
One profit
outcome.
Every engagement is built around a single question: how much profit is hiding in your wine program right now — and how do we recover it? Our services span diagnosis, engineering, training, and ongoing implementation, with fees aligned to your results.
Five disciplines.
One integrated
system.
Most consultants treat wine as an afterthought. We make it the center of the profitability conversation. Our engagements integrate wine program analytics, behavioral psychology, POS data science, list engineering, and service alignment — with a commercial model that rewards outcomes, not hours.
Wine Program
Diagnostic
Everything starts here. Before we recommend a single change, we find out exactly where the money is.
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A comprehensive evaluation of your wine program as it exists today — evaluated through the Master of Wine perspective and grounded in your own POS data. The result is a concrete, dollar-quantified picture of where profit is leaking and how to recover it.
- Mystery shopper visit conducted at MW-level — evaluating list design, staff knowledge, service execution, and upsell behavior
- 12 months of POS data analysis covering BTG vs. BTB performance, margin by SKU, and pour yield
- Written report with prioritized findings ranked by revenue impact
- 0–100 Scorecard across 6 program dimensions
The full Scorecard report plus a dollar-value estimate of recoverable profit — so you know exactly what the opportunity is worth before committing to implementation.
Any operation that wants to elevate their wine program and understand the financial upside before committing to a full engagement.
Wine List
Engineering
Restructure the wine list to optimize profits and reduce inventory inefficiencies.
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A full redesign of your wine list architecture — built around behavioral psychology, margin science, and the specific story your concept needs to tell. A well-engineered list unlocks immediate sales potential. Training ensures your team capitalizes on it.
- BTG program design — selection, pricing strategy, and pour size optimization
- Bottle list architecture — category flow, price ladder construction, and anchor pricing
- Menu psychology — layout logic, description copy, and cognitive load reduction
- Pricing structure engineered to hit target margins by segment
A fully redesigned wine list ready for print and digital deployment, with pricing rationale and implementation notes for your team.
Restaurants with wine lists that are too long, too confusing, or simply not converting at the level the program warrants.
“The gap between what your wine program earns and what it could earn is measurable, closeable, and worth far more than the cost of closing it.”
Staff Wine
Training
Train the team that sells the wine. Knowledge alone isn't enough — behavior has to change.
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A custom FOH training program built around your specific list, your concept's voice, and the actual gaps identified in the Diagnostic. Not generic wine education — targeted behavioral training designed to move BTG numbers.
- BTG storytelling and upsell scripts tailored to your specific menu and guest profile
- Wine pairing fluency — approachable, practical, not academic
- Table-side service standards and confidence-building techniques
- Manager tools for ongoing reinforcement after the training session
Training session(s) delivered onsite plus written reference materials your team keeps — including pour notes, pairing guides, and upsell frameworks specific to your list.
Restaurants where staff knowledge or confidence is the primary limiting factor on wine sales — the list is good, but the team isn't selling it.
Ongoing
Implementation
We don't audit and disappear. We stay until the numbers move — then we share in the upside.
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A monthly advisory and hands-on implementation partnership for clients who've completed the Diagnostic and are ready to act on its findings. Our fees are structured around your results — base retainer plus a commission on incremental profit above baseline.
- Monthly POS review — BTG/BTB tracking measured against your baseline
- Wine list updates as needed — seasonal adjustments, new releases, margin corrections
- Staff training reinforcement and new hire onboarding as the team evolves
- Performance dashboard with real-time view of key wine program metrics
- Direct access to our team for time-sensitive questions, decisions, and tastings
Base monthly retainer plus a commission on incremental BTG/BTB profit above your established baseline. When your wine program earns more, we earn more. Minimum engagement term of 6 months.
Clients who've completed the Diagnostic, understand the opportunity, and want a partner who's invested in delivering it — not just reporting on it.
Multi-Location
Rollout
Scale a winning wine program across your entire portfolio — consistently, efficiently, and with measurable results at every location.
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A standardized audit and implementation program built for restaurant groups and multi-outlet operators. Same rigorous Scorecard methodology at every location, with architecture and training designed to scale while preserving each location's identity.
- Full Scorecard evaluation at each location — consistent methodology, location-specific findings
- Standardized wine list architecture with individual location-level customization
- Unified FOH training program deployable across all teams
- Central performance tracking dashboard across the entire portfolio
Multi-unit operators, PE-backed groups, and hotel brands with multiple F&B outlets who need a scalable, consistent wine program strategy across their portfolio.
Hotel F&B
Wine Programs
One property. Multiple outlets. One cohesive wine strategy that performs across every touchpoint.
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A full wine program strategy designed for the unique complexity of hotel F&B — where bar, restaurant, room service, and banquet must function as a unified program while serving distinct guest needs and margin targets.
- Bar, restaurant, room service, and banquet wine coordination across all outlets
- Consistent list architecture with outlet-appropriate pricing tiers and selection depth
- Staff training across all service environments — from casual bar to formal dining
- Margin targets set by outlet type with performance tracking against each
Boutique hotels, resort F&B directors, and luxury hotel groups who need a cohesive wine program strategy that works across every outlet — not a patchwork of disconnected lists.
Transparent.
Performance-aligned.
No surprises.
We don't publish complex rate cards because every engagement is scoped to the size of the opportunity. What we can tell you: fees are tied to your results, and our diagnostic gives you a clear picture of the upside before you commit. We stand behind our work with a simple principle — we generate more incremental value than our engagement costs.
Fixed-fee entry point. Includes mystery shopper visit, 12-month POS analysis, and full Scorecard report. Standalone value — no retainer required.
Get started →Our signature model. Base retainer covers advisory and hands-on work. Commission is tied to BTG/BTB profit above your baseline — you only pay more when you earn more.
Learn more →Wine list engineering, staff training, multi-location rollouts, and hotel F&B programs are all scoped after a discovery conversation. The first call is always free.
Schedule a call →Ready to Find the Profit?
Let's see what your
wine program is worth.
Every engagement starts with a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your program and where the opportunity is.